課程邀請Gamification 理論架構Octalysis的發明者周郁凱創辦人親自授課分享其獨創的理論，課程結合遊戲設計與生產行為活動，期望能訓練修課同學成為種子學生未來進入企業界能發揮課程所學並具備影響力。課程將會深入探討刺激大腦的因子幫助同學增強使用者動機，改變行為，將各樣的事情轉化為有趣的遊戲活動；讓修課同學於課程中一起探討為什麼Google、樂高、特斯拉、IDEO設計公司、波士頓顧問公司都在努力學習「遊戲化」與「行為式設計」。

These days technology has been improving than ever before, but people aren't happier. Billions of people are seeking enjoyment from games but their lives aren't necessarily getting better. Especially after the fast changing post-COVID the world, we will need new innovative solutions to solve new world problems. Our course instructor Yu-kai Chou will teach his framework on how to combine game design and productive activities to improve business, education, marketing and many other fields. We will dive deep into what motivates the brain and turn everything into game-like engaging activities. Come join the class to see why companies like Google, Lego, Tesla, IDEO, BCG are all trying to learn gamification and behavioral design!

【上課時間】週二 下午1:00-4:00

109/11/10、109/11/17、109/11/24、109/12/08、109/12/22、109/12/29

【上課地點】

跨領域設計學院教學實作空間 (文華創意中心大樓3F)

【授課教師】

跨領域設計學院佘日新院長

The Octalysis Group周郁凱創辦人